terracotta is the only accent. the logo is one mark, the type is two faces, the voice is plain. here's the whole system.
mutuol is a multi-partner organization. a household that happens to span three offices (denver, amsterdam, zurich). we share infrastructure, finances, domestic operations, and a life together. the brand is handmade, not corporate.
three arches over a baseline, drawn in heavy rounded strokes. the default is color: two arches in terracotta, one in the surface color. a solid white version also works on dark backgrounds.
"mutuol" set in Fraunces, lowercase, tight tracking. the leading "m" is terracotta; the rest take the surface color (paper on dark, charcoal on light).
it's reserved for the logo, UI accents (links, active states, buttons), and soft tints on tags and pills. everything else is paper, sand, charcoal, and grey.
two faces, nothing else. Fraunces for display: headlines, the wordmark, section titles. DM Mono for everything else: body, UI, labels. body copy is set lowercase.
short sentences, lowercase, specifics over adjectives. no marketing fluff, no hedging ("some", "quite", "when practical"), no corporate-speak. say "we share groceries," not "we leverage shared domestic infrastructure." proper nouns stay capitalized (denver, zurich, saab, ZFS).
if a line could appear unedited on a generic startup's careers page, rewrite it.